Understand customers, position your product and build a marketing plan you can actually follow. What you will learn • Customer research and segmentation • Positioning, brand voice and messaging • Channels: choosing where to spend time and money • A one-page marketing plan and how to measure it Who it is for Beginners, founders and anyone moving into marketing. How the course runs 6 weeks · about 4 hours a week · Live online classes with a weekly doubt-clearing session. A short project and a certificate of completion.