Learn how to get found, get clicks and get customers online, using social media, search and email, even on a small budget. What you will learn • How search engines and social platforms decide who sees what • Planning a month of content and a simple posting calendar • Setting up your first paid campaign and reading the results • Email basics: building a list and writing messages people open Who it is for Small-business owners, students and career-changers with no marketing background. How the course runs 6 weeks · about 3 hours a week · Live online classes with recordings. A short project and a certificate of completion.