Build brands people remember and growth engines that last, from positioning to retention and loyalty. What you will learn • Brand architecture and competitive positioning • Pricing, packaging and launch strategy • Retention, referral and lifecycle marketing • Marketing mix modelling in plain terms Who it is for Marketing managers and brand owners. How the course runs 10 weeks · about 6 hours a week · Live online classes with a weekly doubt-clearing session. A capstone assessed by a panel, and a certificate of completion.