Plan, run and optimise paid campaigns across search, social and video, and prove what each rupee earned. What you will learn • Funnels, attribution and the metrics that matter • Campaign structure and budgets on search and social ads • Landing pages and A/B testing that moves conversion • Dashboards and monthly reports a client or boss will trust Who it is for Marketers with a year or more of experience who now manage budgets. How the course runs 10 weeks · about 5 hours a week · Live online classes with recordings. A capstone assessed by a panel, and a certificate of completion.